Porn in Utah

Over at Reason (Hit and Run) they link to an article that studied porn viewership across the US. Funny enough, they found Utah had the highest rate per populace (except on Sundays).

The biggest consumer, Utah, averaged 5.47 adult content subscriptions per
1000 home broadband users; Montana bought the least with 1.92 per 1000. "The
differences here are not so stark," Edelman says.

States where a majority of residents agreed with the statement "I have
old-fashioned values about family and marriage," bought 3.6 more subscriptions
per thousand people than states where a majority disagreed. A similar difference
emerged for the statement "AIDS might be God's punishment for immoral sexual
behaviour."

Although this study makes a lot of assumptions about the data inferring that it's mostly the religious conservative making the subscriptions, I would think it more evenly distributed throughout society without much difference in belief system. It might just be that conservative states tend to be less open about their porn consumption, whereas in more liberal areas there is just as much or more porn viewership, but done in a more public way. Very interesting none the less.